Dementia Awareness



"My husband's dementia has excluded us from many activities with the general public but with dementia screening we feel safe enough to enjoy going to the cinema again. It has been liberating for us both as we cope with this isolating illness." - Linda

Film Hub Wales, as part of the BFI Film Audience Network, are working to raise awareness of dementia in partnership with film exhibitors. Film Hubs across the UK will be offering training and supporting projects of all sizes to support audiences living with dementia, along with their families, friends and carers. 

FHW has been developing a pilot project with Chapter Arts Centre in Cardiff, Pontio in Bangor and Clwyd Theatr Cymru in Mold, designed to offer regular screenings for audiences living with dementia.

The scheme expanded to Opening Doors diversity training days in February 2016. Over two days we offered a number of sessions designed to reach diverse audiences, one of which was the Alzheimer’s Societies’ Dementia Friend’s session.

If you would like your venue to become more dementia friendly, take a look at our Dementia Awareness Stage One Tool Kit or our Dementia Friendly Screenings Guide (in partnership with the UKCA and Alzheimer's Society) for handy advice to get you started.

The Project

This three venue pilot project aims to develop a sustainable model of enjoyable and inclusive events that will encourage people with dementia, their carers and wider film audiences to come together to explore their love of film. 

Together, we’re working to identify existing audience members who would benefit from dementia friendly events and establish and develop relationships between audiences, venues and the wider supportive communities. Looking at existing projects across the UK, we aim to pool existing toolkits and resources available to venues, helping them to become ‘dementia friendly'.

This 12 month film season (working in partnership with relevant specialist organisations) will test and refine approaches to: staff training; adjustments to the wider venue and auditorium environment where possible; types of film; most appropriate screening time; and how to communicate with audiences within the venue and in marketing materials.

This will include an action research approach, which will use feedback from audiences, venue and staff from the partner organisations to evaluate each event. This on-going evaluation will be used to refine and develop future events and passed on as advice to venues wishing to create their own programmes.

This project will challenge social exclusion and bring diverse audiences together to enjoy film. It will provide opportunities for awareness raising for partner organisations. This includes a longer-term plan to develop a flexible scalable sustainable model, to create a network of venues and relevant support agencies, in wales and more widely across the UK.

Member projects

Dementia Friendly Screenings, Chapter

Pontio Dementia Friendly Screenings

Cinemes Wales-wide recognise World Alzheimer's Month

Wider partners

Alzheimer's Society

Public Health Wales

Memory Care, an NHS NIHR funded project examining the experiences of people with dementia and their carers (Katie Featherstone)

Useful resources

Dementia Friendly Screenings Guide 

Dementia Awareness Stage One Tool Kit

Alzheimer’s Societies’ ‘Becoming a Dementia Friendly Arts Venue’

Film Hub Wales Opening Doors

A short film from Tyneside about their Dementia Friendly Cinema 

West Yorkshire Playhouse's Guide to Dementia Friendly Performances


Case studies 

The ICO invited Johnathan Llot, Film Programme Manager at The Dukes, to tell them how cinema can help people with dementia live a life more ordinary




For further information on Dementia Awareness

or FAN Inclusive Cinema Strategy click here or

 contact FAN Access Officer Toki Allison: