The Audience Agency
The Audience Agency provide research, insight and data driven tools which help their clients and stakeholders adapt for and with their audiences.
They mix bespoke consultancy and research with data products, segmentation tools and learning programs.
Resources from the Audience Agency…
- They offer an Audience Spectrum, a geo-demographic profiling and targeting tool. It segments the UK population by their attitudes towards culture, and by what they like to see and do.
- Registering for Audience Answers provides a collection of data reports and services to empower your organisation to thrive.
- Audiences in Wales Report (March 2026) – This report explores The Audience Agency’s national audience datasets to try to answer some of these questions. Together, our aim is to give Welsh arts, culture and heritage organisations an evidence-base for what the bigger picture looks like for audiences in Wales, and where we see current trends leading.
- Wales Population Profile Reports – Explore the latest regional and national population insights for Wales.
- Wales | Sales Trends Dashboard – Delve into Audience Answers ticketing data to monitor Welsh sales trends. This regularly updated set of reports uses Audience Answers data trends to summarise Welsh sales trends.