In the lead up to the film’s release, Film Hub Wales worked with Bulldog to promote Gwen to the network of exhibitors in Wales. With multiple Welsh connections, from the film’s producer Hilary Bevan Jones, to Ffilm Cymru Wales investment, the filming location in Snowdonia and the storyline itself, the film was an ideal selection for FHW’s Made in Wales scheme. The scheme celebrates films with Welsh connections, aiming to boost awareness of the release with both exhibitors and audiences. Working with Bulldog, the Hub also:
- Distributed programme notes to participating venues, working with Welsh writer Ben Gwalchmai, who prepared a response to the film.
- Promoted the film as part of the Welsh Government’s Year of Discovery, connecting to the themes of both Welsh landscape and culture,
- Supported select venues with additional marketing bursaries,
- Worked with Into Film Cymru to generate YP reviews.